![]() It is through selecting a carefully considered typeface, the limiting of the number of typefaces used in a project, and by choosing complementary typefaces that we find consistency. Determining a typeface for a given task, project, or job will help us determine both the use of variation (font size, style, and weight) and the consistency of the overall aesthetic.Ĭonsistency is important. The difference is nuanced, but a typeface describes a consistent design or style within a collection or family of type where the variations within each family are known as fonts. While the terms “typeface” and “font” are similar, they do not express the same thing. This might sound jargon-heavy, so let us take a moment to define and bring clarity to these terms.įurther reading: Here is a list of other articles you might be interested in to learn new skills: Typing Tutors | Web Design Courses | Writing Skills Typography – Typeface vs. ![]() Some of the most important considerations in typography are typeface, font, spacing (kerning, tracking, word spacing, leading), line length (measure), and hierarchy. Where typesetting has to do with the arrangement of type, typography is really about making choices. Typesetting is the composition and arrangement of text and type for printing. Movable type allows for the arrangement of singular characters or letters to be set into a reproducible form via printing. The history of typography begins with the origins of movable type in Song Dynasty China as invented by Bi Sheng sometime around 1040. “Typography is the craft of endowing human language with a durable visual form.” It will provide an overview of how even a basic understanding of typographic history, terminology, and concepts can improve both the efficacy and appeal of our written communication. Our practical tutorial aims to reveal the benefits of typographic knowledge in the design and delivery of written communication. This guide is about what typography is and how you can use it to your advantage. It places focus on legibility, readability, clarity, and aesthetic appeal. Typography is the art and practice of arranging and organizing letters and text. Our written and visual communication is no exemption to this truism.
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